Faster or fewer iterations? A strategic perspective of a sequential product development project

10.1080/24725854.2020.1830207

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Bibliographic Details
Main Authors: Liu, Maoqi, Zheng, Li, LIU CHANGCHUN
Other Authors: DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
Format: Article
Published: Informa UK Limited 2020
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Online Access:https://scholarbank.nus.edu.sg/handle/10635/177020
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Institution: National University of Singapore
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Summary:10.1080/24725854.2020.1830207