Faster or fewer iterations? A strategic perspective of a sequential product development project
10.1080/24725854.2020.1830207
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Main Authors: | Liu, Maoqi, Zheng, Li, LIU CHANGCHUN |
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Other Authors: | DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS |
Format: | Article |
Published: |
Informa UK Limited
2020
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/177020 |
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Institution: | National University of Singapore |
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