The impact of perceived message complexity and need for cognition on information processing and attitudes

The impact of perceived message complexity and need for cognition on information processing and attitudes

10.1016/j.jrp.2009.04.006

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Bibliographic Details
Main Authors: See, Y.H.M., Petty, R.E., Evans, L.M.
Other Authors: PSYCHOLOGY
Format: Article
Published: 2011
Subjects:
Attitudes
Information processing
Matching effects
Motivation
Need for cognition
Online Access:http://scholarbank.nus.edu.sg/handle/10635/19591
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/19591

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