The impact of perceived message complexity and need for cognition on information processing and attitudes

The impact of perceived message complexity and need for cognition on information processing and attitudes

10.1016/j.jrp.2009.04.006

Saved in:
Bibliographic Details
Main Authors: See, Y.H.M., Petty, R.E., Evans, L.M.
Other Authors: PSYCHOLOGY
Format: Article
Published: 2011
Subjects:
Attitudes
Information processing
Matching effects
Motivation
Need for cognition
Online Access:http://scholarbank.nus.edu.sg/handle/10635/19591
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Be the first to leave a comment!
You must be logged in first

Similar Items