Mediators of the effects of cold-warm communication on attraction toward online service providers
10.3200/SOCP.148.3.375-378
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/19606 |
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| Institution: | National University of Singapore |
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