DOES DESIGN MATTER IN SOCIAL MEDIA HEALTH CAMPAIGNS? THE EFFECTS OF MESSAGE FRAMING, USE OF GRAPHIC DESIGN PRINCIPLES AND DIALOGIC COMMUNICATION ON ATTENTION AND INTEREST ON INSTAGRAM

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Bibliographic Details
Main Author: CHEW LI ZHEN
Other Authors: COMMUNICATIONS AND NEW MEDIA
Published: 2021
Online Access:https://scholarbank.nus.edu.sg/handle/10635/200866
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Institution: National University of Singapore