EASY TO JUSTIFY YOUR WANT CHOICE: COMPARING THE INFLUENCE OF A SOCIAL NORM AND AN INDIVIDUAL EXAMPLE
Ph.D
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Main Author: | ZHESHUAI YANG |
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Other Authors: | MARKETING |
Published: |
2021
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/204921 |
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Institution: | National University of Singapore |
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