JUDGING A BOOK BY ITS COVER: AN EMPIRICAL STUDY OF THE IMPACT OF COMPANY NAME GRANDIOSITY USING A MACHINE LEARNING APPROACH

Bachelor's

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Bibliographic Details
Main Author: NICOLAS LYE ZHI QIN
Other Authors: NUS BUSINESS SCHOOL
Published: 2022
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/217479
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Institution: National University of Singapore
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Summary:Bachelor's