JUDGING A BOOK BY ITS COVER: AN EMPIRICAL STUDY OF THE IMPACT OF COMPANY NAME GRANDIOSITY USING A MACHINE LEARNING APPROACH
Bachelor's
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Main Author: | NICOLAS LYE ZHI QIN |
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Other Authors: | NUS BUSINESS SCHOOL |
Published: |
2022
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/217479 |
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Institution: | National University of Singapore |
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