Exploring the antecedents and consequences of effectuation in NPD: the moderating role of firm size
10.1080/09537325.2021.1926966
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
Taylor & Francis
2022
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/229649 |
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| Institution: | National University of Singapore |