The breadth of normative standards: Antecedents and consequences for individuals and organizations

• Main Authors: MADAN, Shilpa, BASU, Shankha, NG, Sharon, SAVANI, Krishna
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: normative standards; criteria; culture; attention to detail; maximizing; Marketing; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7250; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8249/viewcontent/Madan_et_al_2022_AAM.pdf
• Institution: Singapore Management University

Normative standards refer to ideals to which people, products, and organizations are held. The present research (N = 2,224) investigates a novel construct—the breadth of normative standards, or the number of criteria that normative standards need to meet. Using archival and primary data in both orga...