The Revenue Impact of Differential Seat Pricing and Competition in the Movie Theater Market

10.1007/s11151-024-09944-2

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Bibliographic Details
Main Authors: Yi, G, Kim, M, Chung, HS
Other Authors: MARKETING
Format: Article
Published: Springer Science and Business Media LLC 2024
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/248554
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Institution: National University of Singapore
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Summary:10.1007/s11151-024-09944-2