The Revenue Impact of Differential Seat Pricing and Competition in the Movie Theater Market
10.1007/s11151-024-09944-2
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Main Authors: | Yi, G, Kim, M, Chung, HS |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
Springer Science and Business Media LLC
2024
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/248554 |
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Institution: | National University of Singapore |
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