THREE STUDIES ON INTERACTIVE AND SOCIAL E-COMMERCE: EMPOWERING CONSUMERS AND BUSINESSES

• Main Author: YI CHENG
• Other Authors: INFORMATION SYSTEMS
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: E-commerce, interactivity design, social media, product trial, product search, consumption intention
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/27920
• Institution: National University of Singapore

Ph.D