STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS

Ph.D

Saved in:

Bibliographic Details
Main Author:	THOMAS SUMAN ANN
Other Authors:	MARKETING
Format:	Theses and Dissertations
Language:	English
Published:	2012
Subjects:	Direct mail, multi-response modeling, non-profit firm, endogeneity, Conditional Model, Simultaneous Model
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/34729
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-34729
record_format	dspace
spelling	sg-nus-scholar.10635-347292015-09-23T20:04:10Z STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS THOMAS SUMAN ANN MARKETING TRICHY V KRISHNAN Direct mail, multi-response modeling, non-profit firm, endogeneity, Conditional Model, Simultaneous Model Ph.D DOCTOR OF PHILOSOPHY 2012-09-26T18:06:43Z 2012-09-26T18:06:43Z 2012-02-29 Thesis THOMAS SUMAN ANN (2012-02-29). STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/34729 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	Direct mail, multi-response modeling, non-profit firm, endogeneity, Conditional Model, Simultaneous Model
spellingShingle	Direct mail, multi-response modeling, non-profit firm, endogeneity, Conditional Model, Simultaneous Model THOMAS SUMAN ANN STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS
description	Ph.D
author2	MARKETING
author_facet	MARKETING THOMAS SUMAN ANN
format	Theses and Dissertations
author	THOMAS SUMAN ANN
author_sort	THOMAS SUMAN ANN
title	STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS
title_short	STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS
title_full	STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS
title_fullStr	STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS
title_full_unstemmed	STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS
title_sort	strategic interactions of firms with consumers-customer targeting for increased profits
publishDate	2012
url	http://scholarbank.nus.edu.sg/handle/10635/34729
_version_	1681081529087819776

STRATEGIC INTERACTIONS OF FIRMS WITH CONSUMERS-CUSTOMER TARGETING FOR INCREASED PROFITS

Similar Items