Bundling strategy in base-supplemental goods markets: The case of Microsoft
European Journal of Information Systems
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sg-nus-scholar.10635-424192015-01-12T18:16:35Z Bundling strategy in base-supplemental goods markets: The case of Microsoft Lee, S.-Y.T. INFORMATION SYSTEMS European Journal of Information Systems 9 4 217-225 2013-07-11T10:08:47Z 2013-07-11T10:08:47Z 2000 Article Lee, S.-Y.T. (2000). Bundling strategy in base-supplemental goods markets: The case of Microsoft. European Journal of Information Systems 9 (4) : 217-225. ScholarBank@NUS Repository. 0960085X http://scholarbank.nus.edu.sg/handle/10635/42419 NOT_IN_WOS Scopus |
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National University of Singapore |
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NUS Library |
| country |
Singapore |
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ScholarBank@NUS |
| description |
European Journal of Information Systems |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Lee, S.-Y.T. |
| format |
Article |
| author |
Lee, S.-Y.T. |
| spellingShingle |
Lee, S.-Y.T. Bundling strategy in base-supplemental goods markets: The case of Microsoft |
| author_sort |
Lee, S.-Y.T. |
| title |
Bundling strategy in base-supplemental goods markets: The case of Microsoft |
| title_short |
Bundling strategy in base-supplemental goods markets: The case of Microsoft |
| title_full |
Bundling strategy in base-supplemental goods markets: The case of Microsoft |
| title_fullStr |
Bundling strategy in base-supplemental goods markets: The case of Microsoft |
| title_full_unstemmed |
Bundling strategy in base-supplemental goods markets: The case of Microsoft |
| title_sort |
bundling strategy in base-supplemental goods markets: the case of microsoft |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/42419 |
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1681082610537725952 |