Product variety under brand influence: An empirical investigation of personal computer demand

Management Science

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Bibliographic Details
Main Author:	Hui, K.-L.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Subjects:	Brand value Cannibalization Discrete choice Product variety Similarity
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42471
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42471
record_format	dspace
spelling	sg-nus-scholar.10635-424712015-01-11T19:05:44Z Product variety under brand influence: An empirical investigation of personal computer demand Hui, K.-L. INFORMATION SYSTEMS Brand value Cannibalization Discrete choice Product variety Similarity Management Science 50 5 686-700 MSCIA 2013-07-11T10:10:05Z 2013-07-11T10:10:05Z 2004 Article Hui, K.-L. (2004). Product variety under brand influence: An empirical investigation of personal computer demand. Management Science 50 (5) : 686-700. ScholarBank@NUS Repository. 00251909 http://scholarbank.nus.edu.sg/handle/10635/42471 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Brand value Cannibalization Discrete choice Product variety Similarity
spellingShingle	Brand value Cannibalization Discrete choice Product variety Similarity Hui, K.-L. Product variety under brand influence: An empirical investigation of personal computer demand
description	Management Science
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Hui, K.-L.
format	Article
author	Hui, K.-L.
author_sort	Hui, K.-L.
title	Product variety under brand influence: An empirical investigation of personal computer demand
title_short	Product variety under brand influence: An empirical investigation of personal computer demand
title_full	Product variety under brand influence: An empirical investigation of personal computer demand
title_fullStr	Product variety under brand influence: An empirical investigation of personal computer demand
title_full_unstemmed	Product variety under brand influence: An empirical investigation of personal computer demand
title_sort	product variety under brand influence: an empirical investigation of personal computer demand
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42471
_version_	1681082619747368960

Product variety under brand influence: An empirical investigation of personal computer demand

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