Product variety under brand influence: An empirical investigation of personal computer demand

Product variety under brand influence: An empirical investigation of personal computer demand

Management Science

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Bibliographic Details
Main Author: Hui, K.-L.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Brand value
Cannibalization
Discrete choice
Product variety
Similarity
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42471
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Institution: National University of Singapore
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