Effects of interactivity on website involvement and purchase intention

Effects of interactivity on website involvement and purchase intention

Journal of the Association of Information Systems

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Bibliographic Details
Main Authors: Jiang, Z., Chan, J., Tan, B.C.Y., Chua, W.S.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Ecommerce
Interactivity
Product type
Purchase intention
Website involvement
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42481
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Institution: National University of Singapore
Description
Summary:Journal of the Association of Information Systems

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