Customers preference of online store visit strategies: An investigation of demographic variables

Customers preference of online store visit strategies: An investigation of demographic variables

10.1057/ejis.2010.32

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Bibliographic Details
Main Authors: Phang, C.W., Kankanhalli, A., Ramakrishnan, K., Raman, K.S.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Clickstream data
Demographics
Electronic commerce
Online store visit strategy
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42493
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Institution: National University of Singapore
Description
Summary:10.1057/ejis.2010.32

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