Brand extension of online technology products: Evidence from search engine to virtual communities and online news
10.1016/j.dss.2010.01.005
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2013
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sg-nus-scholar.10635-425942023-10-25T23:14:16Z Brand extension of online technology products: Evidence from search engine to virtual communities and online news Song, P. Zhang, C. Xu, Y.(C.) Huang, L. INFORMATION SYSTEMS Brand extension Categorization theory Perceived fit Perceived tie Usage transfer 10.1016/j.dss.2010.01.005 Decision Support Systems 49 1 91-99 DSSYD 2013-07-11T10:13:14Z 2013-07-11T10:13:14Z 2010 Article Song, P., Zhang, C., Xu, Y.(C.), Huang, L. (2010). Brand extension of online technology products: Evidence from search engine to virtual communities and online news. Decision Support Systems 49 (1) : 91-99. ScholarBank@NUS Repository. https://doi.org/10.1016/j.dss.2010.01.005 01679236 http://scholarbank.nus.edu.sg/handle/10635/42594 000275945100010 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
Brand extension Categorization theory Perceived fit Perceived tie Usage transfer |
| spellingShingle |
Brand extension Categorization theory Perceived fit Perceived tie Usage transfer Song, P. Zhang, C. Xu, Y.(C.) Huang, L. Brand extension of online technology products: Evidence from search engine to virtual communities and online news |
| description |
10.1016/j.dss.2010.01.005 |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Song, P. Zhang, C. Xu, Y.(C.) Huang, L. |
| format |
Article |
| author |
Song, P. Zhang, C. Xu, Y.(C.) Huang, L. |
| author_sort |
Song, P. |
| title |
Brand extension of online technology products: Evidence from search engine to virtual communities and online news |
| title_short |
Brand extension of online technology products: Evidence from search engine to virtual communities and online news |
| title_full |
Brand extension of online technology products: Evidence from search engine to virtual communities and online news |
| title_fullStr |
Brand extension of online technology products: Evidence from search engine to virtual communities and online news |
| title_full_unstemmed |
Brand extension of online technology products: Evidence from search engine to virtual communities and online news |
| title_sort |
brand extension of online technology products: evidence from search engine to virtual communities and online news |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/42594 |
| _version_ |
1781411181687209984 |