Brand extension of online technology products: Evidence from search engine to virtual communities and online news
10.1016/j.dss.2010.01.005
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42594 |
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| Institution: | National University of Singapore |