The effects of web site aesthetics and shopping task on consumer online purchasing behavior

The effects of web site aesthetics and shopping task on consumer online purchasing behavior

10.1145/1358628.1358877

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Bibliographic Details
Main Authors: Cai, S., Yu, J., Xu, Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Classical aesthetics
Expressive aesthetics
Website aesthetics
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42615
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Institution: National University of Singapore
Description
Summary:10.1145/1358628.1358877

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