Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Saved in:

Bibliographic Details
Main Authors:	Ping, J.W., Goh, K.Y., Teo, H.H.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2013
Subjects:	Advergame Attitude toward advergame Attitude toward brand Expectancy Interactivity Relevancy Transportation theory
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42683
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

id	sg-nus-scholar.10635-42683
record_format	dspace
spelling	sg-nus-scholar.10635-426832023-07-20T02:34:06Z Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy Ping, J.W. Goh, K.Y. Teo, H.H. INFORMATION SYSTEMS Advergame Attitude toward advergame Attitude toward brand Expectancy Interactivity Relevancy Transportation theory ICIS 2010 Proceedings - Thirty First International Conference on Information Systems 2013-07-11T10:15:31Z 2013-07-11T10:15:31Z 2010 Conference Paper Ping, J.W., Goh, K.Y., Teo, H.H. (2010). Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy. ICIS 2010 Proceedings - Thirty First International Conference on Information Systems. ScholarBank@NUS Repository. 9780615418988 http://scholarbank.nus.edu.sg/handle/10635/42683 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Advergame Attitude toward advergame Attitude toward brand Expectancy Interactivity Relevancy Transportation theory
spellingShingle	Advergame Attitude toward advergame Attitude toward brand Expectancy Interactivity Relevancy Transportation theory Ping, J.W. Goh, K.Y. Teo, H.H. Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
description	ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Ping, J.W. Goh, K.Y. Teo, H.H.
format	Conference or Workshop Item
author	Ping, J.W. Goh, K.Y. Teo, H.H.
author_sort	Ping, J.W.
title	Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
title_short	Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
title_full	Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
title_fullStr	Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
title_full_unstemmed	Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
title_sort	engaging consumers with advergames: an experimental evaluation of interactivity, relevancy and expectancy
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42683
_version_	1772815464897970176

Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy

Similar Items