Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy
ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42683 |
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| Institution: | National University of Singapore |