The antecedents of online consumers' perceived usefulness of website: A protocol analysis approach

The antecedents of online consumers' perceived usefulness of website: A protocol analysis approach

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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Bibliographic Details
Main Authors: Yi, C., Jiang, Z.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Information quality
Interactivity
Perceived usefulness
Product presentation
Vividness
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42772
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Institution: National University of Singapore
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