A value-based approach to developing a multi-channel shopper typology

Proceedings of the 14th European Conference on Information Systems, ECIS 2006

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Bibliographic Details
Main Authors: Oh, L.-B., Teo, H.-H.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42833
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-428332023-07-20T02:33:57Z A value-based approach to developing a multi-channel shopper typology Oh, L.-B. Teo, H.-H. INFORMATION SYSTEMS Multi-channel retailing Retail patronage behaviour Shopper typology Utilitarian value Proceedings of the 14th European Conference on Information Systems, ECIS 2006 2013-07-11T10:19:10Z 2013-07-11T10:19:10Z 2006 Conference Paper Oh, L.-B., Teo, H.-H. (2006). A value-based approach to developing a multi-channel shopper typology. Proceedings of the 14th European Conference on Information Systems, ECIS 2006. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42833 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Multi-channel retailing
Retail patronage behaviour
Shopper typology
Utilitarian value
spellingShingle Multi-channel retailing
Retail patronage behaviour
Shopper typology
Utilitarian value
Oh, L.-B.
Teo, H.-H.
A value-based approach to developing a multi-channel shopper typology
description Proceedings of the 14th European Conference on Information Systems, ECIS 2006
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Oh, L.-B.
Teo, H.-H.
format Conference or Workshop Item
author Oh, L.-B.
Teo, H.-H.
author_sort Oh, L.-B.
title A value-based approach to developing a multi-channel shopper typology
title_short A value-based approach to developing a multi-channel shopper typology
title_full A value-based approach to developing a multi-channel shopper typology
title_fullStr A value-based approach to developing a multi-channel shopper typology
title_full_unstemmed A value-based approach to developing a multi-channel shopper typology
title_sort value-based approach to developing a multi-channel shopper typology
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/42833
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