A value-based approach to developing a multi-channel shopper typology
Proceedings of the 14th European Conference on Information Systems, ECIS 2006
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sg-nus-scholar.10635-428332023-07-20T02:33:57Z A value-based approach to developing a multi-channel shopper typology Oh, L.-B. Teo, H.-H. INFORMATION SYSTEMS Multi-channel retailing Retail patronage behaviour Shopper typology Utilitarian value Proceedings of the 14th European Conference on Information Systems, ECIS 2006 2013-07-11T10:19:10Z 2013-07-11T10:19:10Z 2006 Conference Paper Oh, L.-B., Teo, H.-H. (2006). A value-based approach to developing a multi-channel shopper typology. Proceedings of the 14th European Conference on Information Systems, ECIS 2006. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42833 NOT_IN_WOS Scopus |
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National University of Singapore |
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Singapore Singapore |
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Multi-channel retailing Retail patronage behaviour Shopper typology Utilitarian value |
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Multi-channel retailing Retail patronage behaviour Shopper typology Utilitarian value Oh, L.-B. Teo, H.-H. A value-based approach to developing a multi-channel shopper typology |
description |
Proceedings of the 14th European Conference on Information Systems, ECIS 2006 |
author2 |
INFORMATION SYSTEMS |
author_facet |
INFORMATION SYSTEMS Oh, L.-B. Teo, H.-H. |
format |
Conference or Workshop Item |
author |
Oh, L.-B. Teo, H.-H. |
author_sort |
Oh, L.-B. |
title |
A value-based approach to developing a multi-channel shopper typology |
title_short |
A value-based approach to developing a multi-channel shopper typology |
title_full |
A value-based approach to developing a multi-channel shopper typology |
title_fullStr |
A value-based approach to developing a multi-channel shopper typology |
title_full_unstemmed |
A value-based approach to developing a multi-channel shopper typology |
title_sort |
value-based approach to developing a multi-channel shopper typology |
publishDate |
2013 |
url |
http://scholarbank.nus.edu.sg/handle/10635/42833 |
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1772815471388655616 |