A value-based approach to developing a multi-channel shopper typology
Proceedings of the 14th European Conference on Information Systems, ECIS 2006
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42833 |
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| Institution: | National University of Singapore |
