Converting virtual community members into online purchase customers
PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy
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2013
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sg-nus-scholar.10635-430002015-01-17T00:04:03Z Converting virtual community members into online purchase customers Sumeet, G. Kim, H.-W. Zheng, R.J. THE LOGISTICS INSTITUTE - ASIA PACIFIC INFORMATION SYSTEMS Classical conditioning theory Customer commitment Loyalty Virtual community PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy 770-784 2013-07-23T09:16:45Z 2013-07-23T09:16:45Z 2006 Conference Paper Sumeet, G.,Kim, H.-W.,Zheng, R.J. (2006). Converting virtual community members into online purchase customers. PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy : 770-784. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/43000 NOT_IN_WOS Scopus |
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National University of Singapore |
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Classical conditioning theory Customer commitment Loyalty Virtual community |
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Classical conditioning theory Customer commitment Loyalty Virtual community Sumeet, G. Kim, H.-W. Zheng, R.J. Converting virtual community members into online purchase customers |
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PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy |
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THE LOGISTICS INSTITUTE - ASIA PACIFIC |
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THE LOGISTICS INSTITUTE - ASIA PACIFIC Sumeet, G. Kim, H.-W. Zheng, R.J. |
format |
Conference or Workshop Item |
author |
Sumeet, G. Kim, H.-W. Zheng, R.J. |
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Sumeet, G. |
title |
Converting virtual community members into online purchase customers |
title_short |
Converting virtual community members into online purchase customers |
title_full |
Converting virtual community members into online purchase customers |
title_fullStr |
Converting virtual community members into online purchase customers |
title_full_unstemmed |
Converting virtual community members into online purchase customers |
title_sort |
converting virtual community members into online purchase customers |
publishDate |
2013 |
url |
http://scholarbank.nus.edu.sg/handle/10635/43000 |
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1681082704909565952 |