When uncertainty brings pleasure: The role of prospect imageability and mental imagery
10.1086/599766
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2013
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sg-nus-scholar.10635-438092023-10-25T23:22:02Z When uncertainty brings pleasure: The role of prospect imageability and mental imagery Lee, Y.H. Qiu, C. MARKETING 10.1086/599766 Journal of Consumer Research 36 4 624-633 2013-10-09T02:45:50Z 2013-10-09T02:45:50Z 2009 Article Lee, Y.H., Qiu, C. (2009). When uncertainty brings pleasure: The role of prospect imageability and mental imagery. Journal of Consumer Research 36 (4) : 624-633. ScholarBank@NUS Repository. https://doi.org/10.1086/599766 00935301 http://scholarbank.nus.edu.sg/handle/10635/43809 000271426000008 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1086/599766 |
| author2 |
MARKETING |
| author_facet |
MARKETING Lee, Y.H. Qiu, C. |
| format |
Article |
| author |
Lee, Y.H. Qiu, C. |
| spellingShingle |
Lee, Y.H. Qiu, C. When uncertainty brings pleasure: The role of prospect imageability and mental imagery |
| author_sort |
Lee, Y.H. |
| title |
When uncertainty brings pleasure: The role of prospect imageability and mental imagery |
| title_short |
When uncertainty brings pleasure: The role of prospect imageability and mental imagery |
| title_full |
When uncertainty brings pleasure: The role of prospect imageability and mental imagery |
| title_fullStr |
When uncertainty brings pleasure: The role of prospect imageability and mental imagery |
| title_full_unstemmed |
When uncertainty brings pleasure: The role of prospect imageability and mental imagery |
| title_sort |
when uncertainty brings pleasure: the role of prospect imageability and mental imagery |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43809 |
| _version_ |
1781411221567700992 |