When uncertainty brings pleasure: The role of prospect imageability and mental imagery
10.1086/599766
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Main Authors: | Lee, Y.H., Qiu, C. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43809 |
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Institution: | National University of Singapore |
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