The duration heuristic

10.1086/519500

Saved in:
Bibliographic Details
Main Authors: Yeung, C.W.M., Soman, D.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43811
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
id sg-nus-scholar.10635-43811
record_format dspace
spelling sg-nus-scholar.10635-438112023-10-25T23:22:13Z The duration heuristic Yeung, C.W.M. Soman, D. MARKETING 10.1086/519500 Journal of Consumer Research 34 3 315-326 2013-10-09T02:45:53Z 2013-10-09T02:45:53Z 2007 Article Yeung, C.W.M., Soman, D. (2007). The duration heuristic. Journal of Consumer Research 34 (3) : 315-326. ScholarBank@NUS Repository. https://doi.org/10.1086/519500 00935301 http://scholarbank.nus.edu.sg/handle/10635/43811 000249319800004 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description 10.1086/519500
author2 MARKETING
author_facet MARKETING
Yeung, C.W.M.
Soman, D.
format Article
author Yeung, C.W.M.
Soman, D.
spellingShingle Yeung, C.W.M.
Soman, D.
The duration heuristic
author_sort Yeung, C.W.M.
title The duration heuristic
title_short The duration heuristic
title_full The duration heuristic
title_fullStr The duration heuristic
title_full_unstemmed The duration heuristic
title_sort duration heuristic
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43811
_version_ 1781411221981888512