The ad creativity cube: conceptualization and initial validation

The ad creativity cube: conceptualization and initial validation

10.1007/s11747-007-0042-4

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Bibliographic Details
Main Authors: Ang, S.H., Lee, Y.H., Leong, S.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Ad creativity
Connectedness
Meaningfulness
Novelty
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43826
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Institution: National University of Singapore
id sg-nus-scholar.10635-43826
record_format dspace
spelling sg-nus-scholar.10635-438262023-10-29T22:53:25Z The ad creativity cube: conceptualization and initial validation Ang, S.H. Lee, Y.H. Leong, S.M. MARKETING Ad creativity Connectedness Meaningfulness Novelty 10.1007/s11747-007-0042-4 Journal of the Academy of Marketing Science 35 2 220-232 2013-10-09T02:46:16Z 2013-10-09T02:46:16Z 2007 Article Ang, S.H., Lee, Y.H., Leong, S.M. (2007). The ad creativity cube: conceptualization and initial validation. Journal of the Academy of Marketing Science 35 (2) : 220-232. ScholarBank@NUS Repository. https://doi.org/10.1007/s11747-007-0042-4 00920703 http://scholarbank.nus.edu.sg/handle/10635/43826 000246619200006 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Ad creativity
Connectedness
Meaningfulness
Novelty
spellingShingle Ad creativity
Connectedness
Meaningfulness
Novelty
Ang, S.H.
Lee, Y.H.
Leong, S.M.
The ad creativity cube: conceptualization and initial validation
description 10.1007/s11747-007-0042-4
author2 MARKETING
author_facet MARKETING
Ang, S.H.
Lee, Y.H.
Leong, S.M.
format Article
author Ang, S.H.
Lee, Y.H.
Leong, S.M.
author_sort Ang, S.H.
title The ad creativity cube: conceptualization and initial validation
title_short The ad creativity cube: conceptualization and initial validation
title_full The ad creativity cube: conceptualization and initial validation
title_fullStr The ad creativity cube: conceptualization and initial validation
title_full_unstemmed The ad creativity cube: conceptualization and initial validation
title_sort ad creativity cube: conceptualization and initial validation
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43826
_version_ 1781411224683020288

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