Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards
10.1016/j.jretai.2006.02.004
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2013
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sg-nus-scholar.10635-438322023-10-25T23:29:49Z Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards Keh, H.T. Lee, Y.H. MARKETING Incentives Loyalty Reward programs Satisfaction Services 10.1016/j.jretai.2006.02.004 Journal of Retailing 82 2 127-136 2013-10-09T02:46:25Z 2013-10-09T02:46:25Z 2006 Article Keh, H.T., Lee, Y.H. (2006). Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards. Journal of Retailing 82 (2) : 127-136. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jretai.2006.02.004 00224359 http://scholarbank.nus.edu.sg/handle/10635/43832 000237939300005 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
Incentives Loyalty Reward programs Satisfaction Services |
| spellingShingle |
Incentives Loyalty Reward programs Satisfaction Services Keh, H.T. Lee, Y.H. Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards |
| description |
10.1016/j.jretai.2006.02.004 |
| author2 |
MARKETING |
| author_facet |
MARKETING Keh, H.T. Lee, Y.H. |
| format |
Article |
| author |
Keh, H.T. Lee, Y.H. |
| author_sort |
Keh, H.T. |
| title |
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards |
| title_short |
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards |
| title_full |
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards |
| title_fullStr |
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards |
| title_full_unstemmed |
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards |
| title_sort |
do reward programs build loyalty for services?. the moderating effect of satisfaction on type and timing of rewards |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43832 |
| _version_ |
1781411225634078720 |