Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards

Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards

10.1016/j.jretai.2006.02.004

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Bibliographic Details
Main Authors: Keh, H.T., Lee, Y.H.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Incentives
Loyalty
Reward programs
Satisfaction
Services
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43832
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43832

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