Optimal dynamic advertising policy for new products

10.1287/mnsc.1060.0585

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Bibliographic Details
Main Authors: Krishnan, T.V., Jain, D.C.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43833
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Institution: National University of Singapore