Optimal dynamic advertising policy for new products
10.1287/mnsc.1060.0585
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2013
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sg-nus-scholar.10635-438332024-11-09T04:31:02Z Optimal dynamic advertising policy for new products Krishnan, T.V. Jain, D.C. MARKETING Advertising Dynamic programming New products Optimal control 10.1287/mnsc.1060.0585 Management Science 52 12 1957-1969 MSCIA 2013-10-09T02:46:27Z 2013-10-09T02:46:27Z 2006 Article Krishnan, T.V., Jain, D.C. (2006). Optimal dynamic advertising policy for new products. Management Science 52 (12) : 1957-1969. ScholarBank@NUS Repository. https://doi.org/10.1287/mnsc.1060.0585 00251909 http://scholarbank.nus.edu.sg/handle/10635/43833 000243077000011 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
Advertising Dynamic programming New products Optimal control |
| spellingShingle |
Advertising Dynamic programming New products Optimal control Krishnan, T.V. Jain, D.C. Optimal dynamic advertising policy for new products |
| description |
10.1287/mnsc.1060.0585 |
| author2 |
MARKETING |
| author_facet |
MARKETING Krishnan, T.V. Jain, D.C. |
| format |
Article |
| author |
Krishnan, T.V. Jain, D.C. |
| author_sort |
Krishnan, T.V. |
| title |
Optimal dynamic advertising policy for new products |
| title_short |
Optimal dynamic advertising policy for new products |
| title_full |
Optimal dynamic advertising policy for new products |
| title_fullStr |
Optimal dynamic advertising policy for new products |
| title_full_unstemmed |
Optimal dynamic advertising policy for new products |
| title_sort |
optimal dynamic advertising policy for new products |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43833 |
| _version_ |
1821207668119830528 |