The moderating role of familiarity in fairness perceptions of revenue management pricing

The moderating role of familiarity in fairness perceptions of revenue management pricing

10.1177/1094670506295848

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Bibliographic Details
Main Authors: Wirtz, J., Kimes, S.E.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Familiarity
Framing
Perceived fairness
Rate fence
Revenue management
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43838
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Institution: National University of Singapore
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