Modelling hybrid distribution channels: A game-theoretic analysis
10.1016/S0969-6989(03)00007-9
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Main Authors: | Park, S.Y., Keh, H.T. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43861 |
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Institution: | National University of Singapore |
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