Brand personality inference: The moderating role of product meaning

Brand personality inference: The moderating role of product meaning

10.1080/0267257X.2011.645860

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Bibliographic Details
Main Authors: Kum, D., Bergkvist, L., Lee, Y.H., Leong, S.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
basic level
brand personality
categorisation
functional products
inference making
symbolic products
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43862
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43862

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