Brand personality inference: The moderating role of product meaning
10.1080/0267257X.2011.645860
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sg-nus-scholar.10635-438622023-10-30T22:59:58Z Brand personality inference: The moderating role of product meaning Kum, D. Bergkvist, L. Lee, Y.H. Leong, S.M. MARKETING basic level brand personality categorisation functional products inference making symbolic products 10.1080/0267257X.2011.645860 Journal of Marketing Management 28 11-12 1291-1304 2013-10-09T02:47:11Z 2013-10-09T02:47:11Z 2012 Article Kum, D., Bergkvist, L., Lee, Y.H., Leong, S.M. (2012). Brand personality inference: The moderating role of product meaning. Journal of Marketing Management 28 (11-12) : 1291-1304. ScholarBank@NUS Repository. https://doi.org/10.1080/0267257X.2011.645860 0267257X http://scholarbank.nus.edu.sg/handle/10635/43862 000210903900004 Scopus |
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National University of Singapore |
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Asia |
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Singapore Singapore |
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NUS Library |
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ScholarBank@NUS |
| topic |
basic level brand personality categorisation functional products inference making symbolic products |
| spellingShingle |
basic level brand personality categorisation functional products inference making symbolic products Kum, D. Bergkvist, L. Lee, Y.H. Leong, S.M. Brand personality inference: The moderating role of product meaning |
| description |
10.1080/0267257X.2011.645860 |
| author2 |
MARKETING |
| author_facet |
MARKETING Kum, D. Bergkvist, L. Lee, Y.H. Leong, S.M. |
| format |
Article |
| author |
Kum, D. Bergkvist, L. Lee, Y.H. Leong, S.M. |
| author_sort |
Kum, D. |
| title |
Brand personality inference: The moderating role of product meaning |
| title_short |
Brand personality inference: The moderating role of product meaning |
| title_full |
Brand personality inference: The moderating role of product meaning |
| title_fullStr |
Brand personality inference: The moderating role of product meaning |
| title_full_unstemmed |
Brand personality inference: The moderating role of product meaning |
| title_sort |
brand personality inference: the moderating role of product meaning |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43862 |
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1781411230084235264 |