The multiple roles of interpersonal communication in new product growth

10.1016/j.ijresmar.2012.04.003

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Bibliographic Details
Main Authors:	Krishnan, T.V., Seetharaman, P.B.S., Vakratsas, D.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Bass model Brand choice Interpersonal Communication New product growth SUV Word-of-mouth
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43869
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43869
record_format	dspace
spelling	sg-nus-scholar.10635-438692024-11-09T04:31:02Z The multiple roles of interpersonal communication in new product growth Krishnan, T.V. Seetharaman, P.B.S. Vakratsas, D. MARKETING Bass model Brand choice Interpersonal Communication New product growth SUV Word-of-mouth 10.1016/j.ijresmar.2012.04.003 International Journal of Research in Marketing 29 3 292-305 IJRME 2013-10-09T02:47:22Z 2013-10-09T02:47:22Z 2012 Article Krishnan, T.V., Seetharaman, P.B.S., Vakratsas, D. (2012). The multiple roles of interpersonal communication in new product growth. International Journal of Research in Marketing 29 (3) : 292-305. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2012.04.003 01678116 http://scholarbank.nus.edu.sg/handle/10635/43869 000308768500008 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Bass model Brand choice Interpersonal Communication New product growth SUV Word-of-mouth
spellingShingle	Bass model Brand choice Interpersonal Communication New product growth SUV Word-of-mouth Krishnan, T.V. Seetharaman, P.B.S. Vakratsas, D. The multiple roles of interpersonal communication in new product growth
description	10.1016/j.ijresmar.2012.04.003
author2	MARKETING
author_facet	MARKETING Krishnan, T.V. Seetharaman, P.B.S. Vakratsas, D.
format	Article
author	Krishnan, T.V. Seetharaman, P.B.S. Vakratsas, D.
author_sort	Krishnan, T.V.
title	The multiple roles of interpersonal communication in new product growth
title_short	The multiple roles of interpersonal communication in new product growth
title_full	The multiple roles of interpersonal communication in new product growth
title_fullStr	The multiple roles of interpersonal communication in new product growth
title_full_unstemmed	The multiple roles of interpersonal communication in new product growth
title_sort	multiple roles of interpersonal communication in new product growth
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43869
_version_	1821216517312741376

The multiple roles of interpersonal communication in new product growth

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