Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares

• Main Authors: Venkatesan, R., Krishnan, T.V., Kumar, V.
• 其他作者: MARKETING
• 格式: Article
• 出版: 2013
• 主題: Bass model; Closed-form solution; Genetic algorithms; Nonlinear least squares; Pre-peak sales forecasting; Starting values; Systematic change and bias
• 在線閱讀: http://scholarbank.nus.edu.sg/handle/10635/43870
• 機構: National University of Singapore

10.1287/mksc.1040.0056