Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares

10.1287/mksc.1040.0056

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Bibliographic Details
Main Authors: Venkatesan, R., Krishnan, T.V., Kumar, V.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43870
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Institution: National University of Singapore