Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares
10.1287/mksc.1040.0056
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Main Authors: | Venkatesan, R., Krishnan, T.V., Kumar, V. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43870 |
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Institution: | National University of Singapore |
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