Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
10.1023/A:1015011108224
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43882 |
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| Institution: | National University of Singapore |