Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

10.1023/A:1015011108224

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Bibliographic Details
Main Authors:	Lee, Y.H., Han, C.Y.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Attitude effects Partitioned pricing
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43882
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43882
record_format	dspace
spelling	sg-nus-scholar.10635-438822015-01-11T06:05:44Z Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes Lee, Y.H. Han, C.Y. MARKETING Attitude effects Partitioned pricing 10.1023/A:1015011108224 Marketing Letters 13 1 27-40 2013-10-09T02:47:42Z 2013-10-09T02:47:42Z 2002 Article Lee, Y.H.,Han, C.Y. (2002). Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes. Marketing Letters 13 (1) : 27-40. ScholarBank@NUS Repository. <a href="https://doi.org/10.1023/A:1015011108224" target="_blank">https://doi.org/10.1023/A:1015011108224</a> 09230645 http://scholarbank.nus.edu.sg/handle/10635/43882 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Attitude effects Partitioned pricing
spellingShingle	Attitude effects Partitioned pricing Lee, Y.H. Han, C.Y. Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
description	10.1023/A:1015011108224
author2	MARKETING
author_facet	MARKETING Lee, Y.H. Han, C.Y.
format	Article
author	Lee, Y.H. Han, C.Y.
author_sort	Lee, Y.H.
title	Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
title_short	Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
title_full	Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
title_fullStr	Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
title_full_unstemmed	Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
title_sort	partitioned pricing in advertising: effects on brand and retailer attitudes
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43882
_version_	1681082821086543872

Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

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