The joint effects of choice assortment and regulatory focus on choice behavior

10.1016/j.ijresmar.2012.01.003

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Bibliographic Details
Main Authors:	Som, A., Lee, Y.H.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Alignable assortment Confidence Non-alignable assortment Prevention Promotion Regulatory focus
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43883
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43883
record_format	dspace
spelling	sg-nus-scholar.10635-438832023-10-25T21:39:28Z The joint effects of choice assortment and regulatory focus on choice behavior Som, A. Lee, Y.H. MARKETING Alignable assortment Confidence Non-alignable assortment Prevention Promotion Regulatory focus 10.1016/j.ijresmar.2012.01.003 International Journal of Research in Marketing 29 2 202-209 IJRME 2013-10-09T02:47:43Z 2013-10-09T02:47:43Z 2012 Article Som, A., Lee, Y.H. (2012). The joint effects of choice assortment and regulatory focus on choice behavior. International Journal of Research in Marketing 29 (2) : 202-209. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2012.01.003 01678116 http://scholarbank.nus.edu.sg/handle/10635/43883 000306381200008 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Alignable assortment Confidence Non-alignable assortment Prevention Promotion Regulatory focus
spellingShingle	Alignable assortment Confidence Non-alignable assortment Prevention Promotion Regulatory focus Som, A. Lee, Y.H. The joint effects of choice assortment and regulatory focus on choice behavior
description	10.1016/j.ijresmar.2012.01.003
author2	MARKETING
author_facet	MARKETING Som, A. Lee, Y.H.
format	Article
author	Som, A. Lee, Y.H.
author_sort	Som, A.
title	The joint effects of choice assortment and regulatory focus on choice behavior
title_short	The joint effects of choice assortment and regulatory focus on choice behavior
title_full	The joint effects of choice assortment and regulatory focus on choice behavior
title_fullStr	The joint effects of choice assortment and regulatory focus on choice behavior
title_full_unstemmed	The joint effects of choice assortment and regulatory focus on choice behavior
title_sort	joint effects of choice assortment and regulatory focus on choice behavior
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43883
_version_	1781411233303363584

The joint effects of choice assortment and regulatory focus on choice behavior

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