The joint effects of choice assortment and regulatory focus on choice behavior

10.1016/j.ijresmar.2012.01.003

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Bibliographic Details
Main Authors: Som, A., Lee, Y.H.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43883
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Institution: National University of Singapore

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