A parsimonious model of stockkeeping-unit choice

10.1509/jmkr.40.3.351.19232

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Bibliographic Details
Main Authors: Ho, T.-H., Chong, J.-K.
Other Authors: MARKETING
Format: Review
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43914
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Institution: National University of Singapore
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Summary:10.1509/jmkr.40.3.351.19232