Animosity towards economic giants: What the little guys think

Journal of Consumer Marketing

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Bibliographic Details
Main Authors: Ang, S.H., Jung, K., Kau, A.K., Leong, S.M., Pornpitakpan, C., Tan, S.J.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43915
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Institution: National University of Singapore